ADVICE ON HOW TO IMPROVE YOUR GOOGLE SEARCH RANKINGS
Make sure your 3 Meta descriptions are between 100-150 characters, any longer or shorter than that and google may penalise you. Meta descriptions are the short sentences that describe what the page is which you can edit to whatever you like. Make sure you also include your key words in these.
Your page titles should be between 42-60 characters
Search engines like Yahoo, Bing, Google etc look for H1 & H2 headings, ideally 1 per paragraph. This makes them think you are making your page easily readable for website traffic and you’ll rank higher for this.
Improve your image SEO by adding ‘Alt Tags‘. Whenever you upload an image, you will have the option to add an Alt tag this is where you should put your keywords. You can then describe what the image is in the description box. By telling google what your images are of will increase your search engine ranking.
If you want to an overview of what your website SEO is, I would highly recommend getting a free SEO Report. 123-reg.co.uk do a great one. I’ve included the link above. It’s an amazing tool to help you analyse your website and help you improve the four key things above.